I've been marketing since the day I started my first lemonade stand! My day job associations love me because I think creatively and become an extension of their teams. My business clients come back to me because I do more than just write or edit their books; I guide them in being successful on social media and within their local communities.

If you'd like to learn more, contact me today!

Quick Facts

Professional Experience

Shell Vera / Eyes Straight Ahead Creative Services
Freelance Writer / Editor / Marketer
  • Assist more than 20 small and mid-size businesses, authors, directors, and non-profit organizations in developing social media plans, books, movies, business documents, curriculum, and more. Successfully maintain 98% repeat business rate while working a full-time day job. 
  • Served as a freelance contractor (Marketing Program Manager) with Fortune 1000 company from 2013-2015 ensuring 100% of programs moved forward efficiently and achieved great results through email marketing, landing pages, lead campaigns, and pay-per-click advertising. Successfully saved 98% of clients from leaving company by developing one-of-a-kind programs in an out-of-the-box company. Management fully supported the plans and we were able to grow the programs and provide new leads and improved sales. 

I edit everything from blog posts to screenplays, including books, business documents, and memoirs. I can take your submission and turn it into a powerful piece that engages your audience. My favorite kind of editing is for books that help people heal and change their lives. My least favorite kind of editing is my own.

Favorite Poet:

              Langston Hughes

Favorite Author:

               Mark Batterson

Favorite Band:

               Casting Crowns

Favorite Singer:

               Kim Walker-Smith

About Me

Freelance Writer | Editor | Marketer

Groton, CT

 Shell Vera

Partner Services Consultant
  • Partner with more than 90 associations to ensure non-dues revenue growth through the use of career centers. Created and currently lead marketing optimization webinars to train partners in best practices for growing their career centers. Improved partner communication by conducting calls with more than 60% of my partners quarterly to ensure growth and effective use and marketing of the career centers. 
  • Joined the blog team in October and currently write for the YM Blog quarterly as well as ghostwrite other posts as needed. Won the PlayMaker Award (our version of Employee of the Week) twice in my first year. 

Writing comes naturally to me so I use my gift to benefit others. I ghostwrite books and blog posts, as well as business documents, curriculum, and memoirs. My favorite kind of writing is curriculum for Christian workshops and seminars. 

Click here to go to my blog!
August 2011 - Present

I have believed in the power of the written and spoken word since I was a young girl. I have witnessed it heal hearts and destroy walls in countless lives. Since 2011, I have been professionally helping small to mid-sized businesses, authors, and individuals improve their communication and writing skills by providing ghostwriting, editing, and marketing services. 

In my roles of writer and editor, I help authors share their stories and revelations with others. As a marketer, I help businesses and authors market their products and engage their audiences to ensure more effective relationships. In all roles, I help folks see possibilities, hear hope, and speak love as they interact with others.

Connect with me today to achieve your writing and marketing dreams. I am here to help you see them become reality.

November 2015 - Present

Professional Skills



MBA, Leadership
Liberty University

Latest from the blog...

BS, Human Services - management
University of Phoenix